Privacy Policy

PRIVACY POLICY
GS GUITARSCALER — guitarscaler.com
Last updated: March 6, 2026

The protection of your personal data is a priority for GS GUITARSCALER. This Privacy Policy informs you transparently about the nature of the data collected, the purposes of their processing, their retention period, the third parties with whom they may be shared, as well as your rights, in accordance with the General Data Protection Regulation (GDPR — Regulation EU 2016/679) and the amended French Data Protection Act.

1. Data Controller

Company: GS GUITARSCALER (SASU)

Registered office: Villa Tempérance, Chemin de la Pinède, 83470 OLLIÈRES, France

SIRET: 995 066 602 00013

Contact email: contact@guitarscaler.com

Contact page: https://guitarscaler.com/pages/contact

2. Data Collected

2.1 Data You Provide Directly

During your interactions with our site and services, we collect the following data:

  • Identification data: last name, first name
  • Contact data: email address, postal address, phone number (if provided)
  • Order data: product(s) purchased, amount, purchase history
  • Payment data: this data is processed directly by our payment service providers (Shopify Payments, PayPal) — GuitarScaler does not store any banking data
  • Delivery data: complete delivery address
  • Communication data: messages sent via our contact form or by email

2.2 Automatically Collected Data

When browsing guitarscaler.com, we automatically collect:

  • Navigation data: pages visited, visit duration, traffic source
  • Technical data: IP address, browser type, operating system, screen resolution
  • Behavioral data: interactions with pages (clicks, scrolls), via audience measurement tools
  • Advertising data: browsing behaviors for targeted advertising purposes (via Meta Pixel), with your consent

3. Processing Purposes and Legal Bases

Purpose

Legal Basis

Details

Order processing

Contract execution

Purchase management, shipping, invoicing

After-sales service

Contract execution

Returns, refunds, dispute management

Transactional communication

Contract execution

Order confirmation, shipping tracking

Marketing communications

Consent

Newsletters, promotions (opt-in required)

Audience measurement

Consent

Google Analytics, Google Tag Manager

Targeted advertising

Consent

Meta Pixel (Facebook / Instagram Ads)

Accounting and legal obligations

Legal obligation

Invoice archiving (10 years)

User experience improvement

Legitimate interest

Aggregated browsing behavior analysis


4. Data Recipients and Subcontractors

GuitarScaler does not sell or rent your personal data to third parties. Your data may be shared with the following subcontractors, strictly within the framework of the purposes defined above:

Subcontractor

Role

Location

Guarantees

Shopify Inc.

Store hosting & payments

USA / worldwide

EU standard contractual clauses

Shopify Payments

Credit card payment processing

USA / worldwide

EU standard contractual clauses

PayPal

Payment processing

USA / worldwide

EU standard contractual clauses

Tevello

Training hosting

Variable

GDPR compliant

Meta Platforms

Targeted advertising (Meta Pixel)

USA

EU standard contractual clauses

Google LLC

Analytics & Tag Manager

USA

EU standard contractual clauses

Shopify Messaging

Transactional & marketing emails

USA / worldwide

EU standard contractual clauses


These subcontractors are contractually bound to respect the confidentiality and security of your data, and may only use it for the purposes for which it was transmitted to them.

5. Data Transfers Outside the European Union

Some of our subcontractors (notably Shopify, Google and Meta) are based in the United States. These transfers are governed by appropriate safeguards, including Standard Contractual Clauses (SCC) adopted by the European Commission, in accordance with Article 46 of the GDPR.

You can obtain information about these safeguards by contacting GuitarScaler at contact@guitarscaler.com.

6. Cookies and Trackers

6.1 What is a cookie?

A cookie is a small text file placed on your device (computer, smartphone, tablet) when you browse a website. It allows information relating to your browsing to be stored.

6.2 Cookies used on guitarscaler.com

Cookie Type

Purpose

Consent Required

Essential cookies (Shopify)

Store operation, cart, session

No

Performance cookies

Audience measurement via Google Analytics

Yes

Advertising cookies

Targeted advertising via Meta Pixel

Yes

Preference cookies

Storing your choices (language, currency)

No

6.3 Managing Your Preferences

During your first visit to guitarscaler.com, a consent banner allows you to accept or refuse non-essential cookies. You can change your preferences at any time from the cookie management link at the bottom of the page.

You can also configure your browser to block or delete cookies. Please note, however, that disabling certain cookies may affect the proper functioning of the site.

7. Data Retention Period

Data Category

Retention Period

Order and invoicing data

10 years (legal accounting obligation)

Customer account data

3 years after last purchase or contact

Commercial prospecting data

3 years after last contact (with consent)

Browsing data (analytics cookies)

13 months maximum (CNIL recommendation)

Advertising data (Meta Pixel)

180 days maximum

Contact form messages

3 years after request closure


8. Your Rights

In accordance with the GDPR, you have the following rights regarding your personal data:

Right

Description

Right of access

Obtain a copy of your personal data processed by GuitarScaler

Right to rectification

Correct inaccurate or incomplete data concerning you

Right to erasure

Request deletion of your data ("right to be forgotten"), subject to legal obligations

Right to restriction

Temporarily restrict the processing of your data

Right to portability

Receive your data in a structured, machine-readable format

Right to object

Object to processing based on legitimate interest or for prospecting purposes

Withdrawal of consent

Withdraw your consent at any time, without affecting the lawfulness of prior processing


8.1 How to Exercise Your Rights?

To exercise any of these rights, you can contact us:

  • By email: contact@guitarscaler.com
  • Via our contact form: https://guitarscaler.com/pages/contact

We undertake to respond to your request within one month of receiving it. This period may be extended by two additional months in case of complex or numerous requests, in which case you will be informed.

An identity document may be requested to verify your identity before processing your request.

8.2 Right to Lodge a Complaint with CNIL

If you believe that your rights are not being respected, you have the right to lodge a complaint with the competent supervisory authority:

  • CNIL (French National Commission for Information Technology and Civil Liberties)
  • Website: www.cnil.fr
  • Address: 3 place de Fontenoy – TSA 80715 – 75334 Paris Cedex 07

9. Data Security

GuitarScaler implements appropriate technical and organizational measures to protect your personal data against any loss, unauthorized access, alteration or disclosure, including:

  • Secure HTTPS connection (SSL certificate) across the entire guitarscaler.com site
  • Data access limited to strictly authorized persons
  • Use of PCI-DSS certified payment service providers (Shopify Payments, PayPal)
  • Data hosting on secure infrastructures

10. Data of Minors

The guitarscaler.com site is not intended for persons under 16 years of age. GuitarScaler does not knowingly collect personal data concerning minors. If you are a parent or legal guardian and believe that your child has provided us with personal data, please contact us at contact@guitarscaler.com so that we can delete it.

11. Changes to the Privacy Policy

GuitarScaler reserves the right to modify this Privacy Policy at any time, particularly to comply with legal or regulatory changes, or to reflect changes in our practices.

The last update date at the top of this document will be updated with each modification. In case of substantial change, you will be informed by email or via a notification on the site.

We encourage you to consult this page regularly. Continued use of the site after publication of modifications constitutes acceptance of the new version.

12. Contact

For any questions regarding this Privacy Policy or the processing of your personal data, you can contact us:

  • By email: contact@guitarscaler.com
  • Via our form: https://guitarscaler.com/pages/contact
  • By mail: GS GUITARSCALER, Villa Tempérance, Chemin de la Pinède, 83470 OLLIÈRES, France