Privacy Policy
PRIVACY POLICY
GS GUITARSCALER — guitarscaler.com
Last updated: March 6, 2026
The protection of your personal data is a priority for GS GUITARSCALER. This Privacy Policy informs you transparently about the nature of the data collected, the purposes of their processing, their retention period, the third parties with whom they may be shared, as well as your rights, in accordance with the General Data Protection Regulation (GDPR — Regulation EU 2016/679) and the amended French Data Protection Act.
1. Data Controller
Company: GS GUITARSCALER (SASU)
Registered office: Villa Tempérance, Chemin de la Pinède, 83470 OLLIÈRES, France
SIRET: 995 066 602 00013
Contact email: contact@guitarscaler.com
Contact page: https://guitarscaler.com/pages/contact
2. Data Collected
2.1 Data You Provide Directly
During your interactions with our site and services, we collect the following data:
- Identification data: last name, first name
- Contact data: email address, postal address, phone number (if provided)
- Order data: product(s) purchased, amount, purchase history
- Payment data: this data is processed directly by our payment service providers (Shopify Payments, PayPal) — GuitarScaler does not store any banking data
- Delivery data: complete delivery address
- Communication data: messages sent via our contact form or by email
2.2 Automatically Collected Data
When browsing guitarscaler.com, we automatically collect:
- Navigation data: pages visited, visit duration, traffic source
- Technical data: IP address, browser type, operating system, screen resolution
- Behavioral data: interactions with pages (clicks, scrolls), via audience measurement tools
- Advertising data: browsing behaviors for targeted advertising purposes (via Meta Pixel), with your consent
3. Processing Purposes and Legal Bases
|
Purpose |
Legal Basis |
Details |
|
Order processing |
Contract execution |
Purchase management, shipping, invoicing |
|
After-sales service |
Contract execution |
Returns, refunds, dispute management |
|
Transactional communication |
Contract execution |
Order confirmation, shipping tracking |
|
Marketing communications |
Consent |
Newsletters, promotions (opt-in required) |
|
Audience measurement |
Consent |
Google Analytics, Google Tag Manager |
|
Targeted advertising |
Consent |
Meta Pixel (Facebook / Instagram Ads) |
|
Accounting and legal obligations |
Legal obligation |
Invoice archiving (10 years) |
|
User experience improvement |
Legitimate interest |
Aggregated browsing behavior analysis |
4. Data Recipients and Subcontractors
GuitarScaler does not sell or rent your personal data to third parties. Your data may be shared with the following subcontractors, strictly within the framework of the purposes defined above:
|
Subcontractor |
Role |
Location |
Guarantees |
|
Shopify Inc. |
Store hosting & payments |
USA / worldwide |
EU standard contractual clauses |
|
Shopify Payments |
Credit card payment processing |
USA / worldwide |
EU standard contractual clauses |
|
PayPal |
Payment processing |
USA / worldwide |
EU standard contractual clauses |
|
Tevello |
Training hosting |
Variable |
GDPR compliant |
|
Meta Platforms |
Targeted advertising (Meta Pixel) |
USA |
EU standard contractual clauses |
|
Google LLC |
Analytics & Tag Manager |
USA |
EU standard contractual clauses |
|
Shopify Messaging |
Transactional & marketing emails |
USA / worldwide |
EU standard contractual clauses |
These subcontractors are contractually bound to respect the confidentiality and security of your data, and may only use it for the purposes for which it was transmitted to them.
5. Data Transfers Outside the European Union
Some of our subcontractors (notably Shopify, Google and Meta) are based in the United States. These transfers are governed by appropriate safeguards, including Standard Contractual Clauses (SCC) adopted by the European Commission, in accordance with Article 46 of the GDPR.
You can obtain information about these safeguards by contacting GuitarScaler at contact@guitarscaler.com.
6. Cookies and Trackers
6.1 What is a cookie?
A cookie is a small text file placed on your device (computer, smartphone, tablet) when you browse a website. It allows information relating to your browsing to be stored.
6.2 Cookies used on guitarscaler.com
|
Cookie Type |
Purpose |
Consent Required |
|
Essential cookies (Shopify) |
Store operation, cart, session |
No |
|
Performance cookies |
Audience measurement via Google Analytics |
Yes |
|
Advertising cookies |
Targeted advertising via Meta Pixel |
Yes |
|
Preference cookies |
Storing your choices (language, currency) |
No |
6.3 Managing Your Preferences
During your first visit to guitarscaler.com, a consent banner allows you to accept or refuse non-essential cookies. You can change your preferences at any time from the cookie management link at the bottom of the page.
You can also configure your browser to block or delete cookies. Please note, however, that disabling certain cookies may affect the proper functioning of the site.
7. Data Retention Period
|
Data Category |
Retention Period |
|
Order and invoicing data |
10 years (legal accounting obligation) |
|
Customer account data |
3 years after last purchase or contact |
|
Commercial prospecting data |
3 years after last contact (with consent) |
|
Browsing data (analytics cookies) |
13 months maximum (CNIL recommendation) |
|
Advertising data (Meta Pixel) |
180 days maximum |
|
Contact form messages |
3 years after request closure |
8. Your Rights
In accordance with the GDPR, you have the following rights regarding your personal data:
|
Right |
Description |
|
Right of access |
Obtain a copy of your personal data processed by GuitarScaler |
|
Right to rectification |
Correct inaccurate or incomplete data concerning you |
|
Right to erasure |
Request deletion of your data ("right to be forgotten"), subject to legal obligations |
|
Right to restriction |
Temporarily restrict the processing of your data |
|
Right to portability |
Receive your data in a structured, machine-readable format |
|
Right to object |
Object to processing based on legitimate interest or for prospecting purposes |
|
Withdrawal of consent |
Withdraw your consent at any time, without affecting the lawfulness of prior processing |
8.1 How to Exercise Your Rights?
To exercise any of these rights, you can contact us:
- By email: contact@guitarscaler.com
- Via our contact form: https://guitarscaler.com/pages/contact
We undertake to respond to your request within one month of receiving it. This period may be extended by two additional months in case of complex or numerous requests, in which case you will be informed.
An identity document may be requested to verify your identity before processing your request.
8.2 Right to Lodge a Complaint with CNIL
If you believe that your rights are not being respected, you have the right to lodge a complaint with the competent supervisory authority:
- CNIL (French National Commission for Information Technology and Civil Liberties)
- Website: www.cnil.fr
- Address: 3 place de Fontenoy – TSA 80715 – 75334 Paris Cedex 07
9. Data Security
GuitarScaler implements appropriate technical and organizational measures to protect your personal data against any loss, unauthorized access, alteration or disclosure, including:
- Secure HTTPS connection (SSL certificate) across the entire guitarscaler.com site
- Data access limited to strictly authorized persons
- Use of PCI-DSS certified payment service providers (Shopify Payments, PayPal)
- Data hosting on secure infrastructures
10. Data of Minors
The guitarscaler.com site is not intended for persons under 16 years of age. GuitarScaler does not knowingly collect personal data concerning minors. If you are a parent or legal guardian and believe that your child has provided us with personal data, please contact us at contact@guitarscaler.com so that we can delete it.
11. Changes to the Privacy Policy
GuitarScaler reserves the right to modify this Privacy Policy at any time, particularly to comply with legal or regulatory changes, or to reflect changes in our practices.
The last update date at the top of this document will be updated with each modification. In case of substantial change, you will be informed by email or via a notification on the site.
We encourage you to consult this page regularly. Continued use of the site after publication of modifications constitutes acceptance of the new version.
12. Contact
For any questions regarding this Privacy Policy or the processing of your personal data, you can contact us:
- By email: contact@guitarscaler.com
- Via our form: https://guitarscaler.com/pages/contact
- By mail: GS GUITARSCALER, Villa Tempérance, Chemin de la Pinède, 83470 OLLIÈRES, France